Sydney digital performance agency. Est 2002.
Most of your budget is working. We find the rest.
We are a Sydney performance agency built on tracking accuracy, spend efficiency and search visibility. We audit what you are running, cut what is not working, and rebuild the parts that are.
The problem
$5.56 billion wasted in a single year.
Australian businesses waste around 41% of their digital advertising budget every year. Not on bad luck. On tracking that was never set up properly, campaigns nobody has reviewed in months, bidding left on autopilot and landing pages that lose the sale after the click. We wrote the report on it.
What we do
Four disciplines. One performance team.
Paid Media
Campaigns managed for return, not for activity.
- • Google and Microsoft search
- • Shopping and Performance Max
- • Meta, LinkedIn and TikTok
- • Budget and bid strategy
SEO and AI
Get found in Google, and in the AI answers people now read instead.
- • Technical and on-page SEO
- • AI search visibility
- • Local and multi-location SEO
- • Keyword and content strategy
Content
Copy and creative built to convert, not to fill space.
- • Website and landing page copy
- • Social and ad creative
- • Content audits
- • Ongoing production
Web and Data
Sites that load fast and measure properly.
- • WordPress and Shopify builds
- • GA4 and Tag Manager
- • Server side and CAPI tracking
- • Reporting dashboards
How we work
We fix the foundations first.
01
Track it properly
If the data is wrong, every decision after it is wrong. We validate events, conversions and attribution before we touch a campaign.
02
Cut the waste
Search terms, audiences, placements and devices that spend without returning get removed. On most accounts this alone covers our fee.
03
Weight the budget
Money moves to the channels, campaigns and products that actually return. Reviewed monthly, not once a year.
04
Engineer the conversion
The click is the cheap part. We rebuild the landing experience so more of the traffic you already pay for turns into enquiries.
22+
Years
[XXX]
Clients since 2002
$[XX]M
Managed annually
[XX]%
Average waste removed in the first 90 days
We already know your market.
Digital marketing built around how buying actually works in your sector.
Who we are
22 years. One team. No outsourcing.
PayPerClick has been running digital campaigns for Australian businesses since 2002. We are based on Sydney's Northern Beaches with an in-house team across paid media, SEO, content, creative and development. You deal with the people doing the work, and you get the reporting whether the month was good or bad.
About PayPerClickWhat our clients say
[4.9] out of 5 from [XX] Google reviews
One hour. No charge. No pitch deck.
A senior strategist reviews your website, campaign performance, tracking setup, search visibility and closest competitors. You leave with a written list of what to fix first and what each fix is worth. If we are not the right agency for you, we will say so.
Latest news and insights
Practical notes on wastage, AI search and running accounts that actually return.
Paid Media
Where digital ad budgets actually leak
The 41% wastage figure is not a mystery. It is tracking, unreviewed search terms, autopilot bidding and landing pages that lose the click.
Read →SEO and AI
AI Overviews are taking clicks, not rankings
Stable rankings and falling clicks usually means someone else is answering the question before the SERP. Here is what to do about it.
Read →Agency
What a free strategy session should produce
If a discovery call ends with a pitch deck and no written next steps, you were sold to. Here is the standard we use.
Read →