Microsoft Ads Management

The Channel Everyone Ignores

Microsoft Ads carries a smaller audience and a much smaller crowd of advertisers. For many Australian businesses that means a lower cost per click and an older, higher intent audience. It is rarely the main channel. It is often the most efficient one.

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Why Choose PayPerClick For Your Microsoft Ads Management

Most agencies treat Microsoft as a checkbox on a proposal. We run it as its own channel, with its own budget, its own optimisation and its own reporting. Twenty two years in search means we know where the Microsoft auction behaves differently from Google, and we manage for it.

Microsoft Ads

Best Suited To Businesses Already Performing On Google

Microsoft Ads works hardest as a second channel. If your Google campaigns are profitable, importing and then properly refining them into Microsoft usually adds volume at a lower cost per acquisition. It suits B2B, professional services, finance and any business with an older or desktop heavy audience.

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B2B and professional services
Businesses that have capped out Google volume
Advertisers with an older customer base

How we work

Import Campaigns

Clean Migration

• Google account import
• Setting corrections
• Platform specific fixes
• Budget separation
• Conversion setup

Refine Targeting

Audience Control

• LinkedIn profile targeting
• Device adjustments
• Location settings
• Demographic layering
• Network exclusions

Rework Keywords

Intent Focus

• Volume reassessment
• Match type review
• Negative keyword lists
• Bid recalibration
• Term expansion

Adapt Creative

Platform Fit

• Ad copy variants
• Extension setup
• Shopping feed sync
• Image extensions
• Message testing

Manage Spend

Efficiency Play

• Separate budget control
• Bid strategy testing
• Cost per acquisition targets
• Scaling decisions
• Waste removal

Report Together

Combined View

• Cross platform reporting
• Incremental volume
• Cost comparison
• Channel contribution
• Monthly review

The PayPerClick Difference

Most agencies import a Google account into Microsoft once and never look at it again. It is a different auction with different competition, and it needs managing as its own channel.

LinkedIn Targeting

Profile data Google cannot match

Lower Cost

Typically cheaper clicks, same intent

Actively Managed

Not a set and forget import

Combined Reporting

One view across both platforms

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

For most B2B and professional services, yes. For younger consumer audiences, usually not. We check your Google data before recommending it.

You can, and most people do. Imported campaigns carry Google settings that do not translate, which is why imported accounts underperform.

Microsoft owns LinkedIn, so you can target search ads by company, industry and job function. No other search platform offers it.

Typically five to fifteen per cent of your Google volume, at a lower cost per click.

Yes. Separate budget, separate optimisation, reported alongside Google.

Add A Cheaper Channel

We will review your Google data and tell you whether Microsoft Ads is worth the effort for your business. Sometimes the answer is no.

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