Website Copywriting
Say It Plainly
Good website copy makes a decision easy. It says what you do, who you do it for and what happens next, without the padding most agency copy is filled with. We write it that way, and we write it to rank.
Why Choose PayPerClick For Your Website Copywriting
We write for businesses, not for awards. Twenty two years of watching which pages generate enquiries and which ones do not has shaped how we write, and every page is optimised for search as it is drafted rather than handed to someone else afterwards.
Copywriting
For Websites That Explain Everything Except Why To Buy
The most common problem with website copy is not bad writing. It is copy written from the inside out, describing what the business does rather than what the customer gets. Rewriting it usually lifts conversion more than a redesign does, at a fraction of the cost.
Book a Call- Businesses rebuilding a website
- Companies with high traffic and low enquiries
- Brands repositioning or launching a new service
How we work
01
Understand Business
Discovery
- • Stakeholder interviews
- • Customer insight
- • Competitor language review
- • Objection gathering
- • Proposition clarity
02
Plan Structure
Page Architecture
- • Page inventory
- • Section framework
- • Message hierarchy
- • Call to action mapping
- • Word count planning
03
Write Copy
First Draft
- • Headlines and subheads
- • Body copy
- • Bullets and micro copy
- • Buttons and forms
- • Meta titles and descriptions
04
Optimise Search
Findable Writing
- • Keyword integration
- • Heading structure
- • Answer blocks
- • Internal links
- • Schema recommendations
05
Refine Together
Two Rounds
- • Client review
- • Revisions
- • Tone calibration
- • Compliance check
- • Final proofing
06
Hand Over
Build Ready
- • Formatted copy deck
- • Field by field layout
- • Image direction notes
- • Developer notes
- • Style guide
The PayPerClick Difference
We write plainly, in Australian English, without jargon, em dashes or the phrase in today's fast paced digital landscape. Copy arrives formatted for the build rather than as a document someone has to interpret.
Build Ready
Delivered field by field for the developer
SEO Integrated
Written to rank, not optimised afterwards
Plain English
No jargon, no filler, no buzzwords
Two Rounds
Revisions included as standard
Industries we work with
Proof
Frequently asked questions
Get Copy That Converts
Send us your current site and we will tell you which pages are costing you enquiries and why.