ROI Calculator
What is the 41% costing you?
Put in your real numbers. The right panel shows your current return, and what it becomes if the industry-average 41% of wasted spend were recovered into media that works.
Your inputs
Type any valid amount or use the slider.
Type any valid amount or use the slider.
Derived: 15,000 clicks / month · 1230.0 conversions / month
Estimate
Current ROAS
Projected ROAS
If the typical 41% waste were recovered into productive spend.
Annual value of the gap
The difference between current and projected return, annualised. This is the number worth screenshotting.
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Current ROAS
Annual gap
Projected ROAS
If the typical 41% waste were recovered into productive spend.
Email me this summary
Assumptions (estimate only): Revenue is modelled as clicks × conversion rate × average order or lead value. Clicks are derived from spend ÷ CPC when CPC mode is selected. Projected ROAS assumes the industry-average 41% wasted spend is recovered into productive media at your current efficiency. Outputs are estimates, not a forecast of your account.
Estimated wasted spend at 41%: $21,525 / month.