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PayPerClick

Industry

Hotels and Tourism

More direct bookings. Less dependence on OTA tax.

What is different in this sector

Hotels and tourism compete with OTAs on the same brand terms, while seasonality and length of stay wreck average CPA targets. Brand search must be defended, metasearch and paid social have to earn incremental stays, and attribution has to survive guests who research on one device and book on another.

Proof

Property-level booking results will be published here once cleared. Until then: we treat direct share, cost per stay and channel mix as the scoreboard, not click volume.

Related reading

Grow direct before the next peak season.

Share booking data, OTA mix and current campaigns. We will show where direct demand is leaking.