LinkedIn Ads Management

Expensive Clicks, Qualified Buyers

LinkedIn costs more per click than any other platform, and it is worth it when the deal size justifies it. We build campaigns for businesses selling to specific job titles at specific companies, where one signed contract pays for the quarter.

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Why Choose PayPerClick For Your LinkedIn Ads Management

LinkedIn is an expensive platform to learn on. We have spent twenty two years selling to Australian businesses, so we understand B2B buying cycles rather than just the ad interface. Campaigns are built around the deal, the sales team and the pipeline, then measured against all three.

LinkedIn Ads

Built For B2B Sales Cycles That Take Months, Not Minutes

LinkedIn does not work as a direct response channel for low value products. It works when you know exactly who buys from you, the deal is worth chasing, and you are willing to build familiarity before asking for anything. That takes content, sequencing and patience.

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B2B businesses with high contract values
Professional services and SaaS
Companies targeting specific job titles

How we work

Define Audience

Account Targeting

• Job title and function
• Seniority filters
• Company size and industry
• Target account lists
• Exclusion audiences

Plan Sequence

Funnel Design

• Awareness content
• Consideration assets
• Conversion offers
• Retargeting logic
• Frequency control

Build Assets

Content Formats

• Sponsored content
• Document and carousel ads
• Video assets
• Lead generation forms
• Message ads

Control Cost

Bid Discipline

• Bid strategy selection
• Cost per lead ceilings
• Audience size management
• Placement exclusions
• Budget pacing

Qualify Leads

Quality Over Volume

• Form field strategy
• CRM integration
• Lead scoring feedback
• Sales team input
• Disqualification tracking

Report Pipeline

Revenue View

• Cost per qualified lead
• Pipeline contribution
• Deal attribution
• Sales feedback loop
• Monthly review

The PayPerClick Difference

We measure LinkedIn on pipeline, not on leads. A cheap lead from the wrong job title costs your sales team more time than it saves you in media.

Title Level Targeting

Reach the person who signs

CRM Connected

Leads tracked through to revenue

Cost Controlled

Tight ceilings set from day one

Sales Aligned

Quality feedback built into the process

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

You are paying for precision. Expect eight to fifteen dollars a click in Australia. It is only worth it if your average deal is worth thousands.

Around three thousand dollars a month is the practical floor. Below that you cannot gather enough data to optimise.

They convert well and the leads are often softer. We use them with qualifying questions and clear expectations set in the ad.

Yes. Upload a target account list and advertise only to those organisations.

Allow one full sales cycle. For most B2B businesses that is three to six months.

Reach The People Who Sign

We will review your target market and deal values, then tell you whether LinkedIn stacks up commercially for your business.

Book a Call 02 9970 8486