Content Audit
Fix Before You Publish
Most websites do not need more content. They need the content they already have to work. A content audit finds the pages competing with each other, the pages nobody reads and the pages that would rank with a rewrite.
Why Choose PayPerClick For Your Content Audit
Twenty two years of building and rebuilding websites means we can look at a page and tell you quickly whether it earns its place. We are also willing to recommend deletion, which matters, because the fastest gains usually come from removing pages rather than adding them.
Content Audit
For Sites With Years Of Content And Little To Show For It
Long lived websites accumulate pages. Old campaign landing pages, three articles competing for the same search, service pages written for something you no longer offer. All of it dilutes the site. Removing and consolidating is often the highest return organic work available to you.
Book a Call- Sites with hundreds of pages
- Businesses publishing for years without review
- Companies planning a rebuild
How we work
01
Inventory Everything
Full Picture
- • Page by page crawl
- • Traffic and conversion data
- • Ranking positions
- • Last updated dates
- • Content type
02
Assess Performance
Value Scoring
- • Organic traffic
- • Engagement signals
- • Conversion contribution
- • Backlinks earned
- • Commercial relevance
03
Find Overlaps
Cannibalisation
- • Competing pages
- • Duplicate topics
- • Consolidation candidates
- • Internal link conflicts
- • Canonical issues
04
Check Accuracy
Content Currency
- • Outdated information
- • Broken links
- • Old pricing and claims
- • Compliance risk
- • Brand consistency
05
Decide Actions
Keep Improve Merge Remove
- • An action for every page
- • Rewrite priorities
- • Redirect mapping
- • Deletion list
- • Effort estimates
06
Plan Implementation
Ordered Work
- • Quick wins
- • Consolidation projects
- • Rewrite schedule
- • Redirect plan
- • Measurement baseline
The PayPerClick Difference
We will tell you what to delete. Most agencies will not, because deleting pages is not billable content production. It is frequently the fastest improvement available.
Every Page Assessed
Nothing sampled, nothing skipped
Decisions Not Data
An action against every single page
Redirect Mapped
Safe removal with no lost equity
Impact Estimated
Sequenced by likely return
Industries we work with
Proof
Frequently asked questions
Find Out What Is Worth Keeping
Every page assessed, every page given an action, and a redirect map so you can remove the dead weight safely.