Google Ads Management

Spend Less, Convert More

Google Ads rewards discipline. We have managed it since 2002, which is long enough to know that most accounts lose money in the same four places. We find them, fix them, then build on what is left.

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Why Choose PayPerClick For Your Google Ads Management

We have managed Google Ads since 2002, back when it was AdWords and every campaign was built by hand. Twenty two years and thousands of accounts means we recognise a problem in the first hour rather than the third month. Your account is run by a senior specialist.

Google Ads

For Businesses Paying For Clicks That Do Not Convert

If your cost per lead keeps climbing and lead quality keeps falling, the problem is rarely the platform. It is usually broad match running unchecked, conversion actions counting form views instead of submissions, and budget spread evenly across campaigns that perform nothing alike.

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Accounts with rising cost per acquisition
Businesses new to Google Ads
Teams inheriting an unmanaged account

How we work

Review Account

Waste First

• Search term analysis
• Conversion action audit
• Wasted spend calculation
• Structure review
• Quality Score check

Target Correctly

Keyword Strategy

• Commercial intent mapping
• Match type discipline
• Negative keyword lists
• Competitor terms
• Location targeting

Write Better

Ad Copy

• Responsive search assets
• Message testing
• Extension coverage
• Offer clarity
• Landing page match

Bid Smarter

Automation Control

• Bid strategy selection
• Target setting
• Conversion value signals
• Portfolio structure
• Seasonality adjustments

Track Properly

Conversion Accuracy

• GA4 alignment
• Enhanced conversions
• Offline import
• Call tracking
• Value based bidding

Report Clearly

Commercial View

• Cost per lead
• Lead quality feedback
• Revenue attribution
• Monthly review
• Agreed next actions

The PayPerClick Difference

Google has spent a decade making the platform easier to spend money on and harder to control. We know where the defaults cost you, and we turn them off.

Google Partner

Direct access to platform support

Since 2002

Twenty two years inside the platform

Waste Focused

We report what we removed, not just what we spent

Your Account

Full access and ownership, always

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

Enough to compete for your top twenty search terms. We model the cost per click and expected conversion rate before you commit, so the number comes from your market rather than a guess.

Sometimes. It works well for ecommerce with clean product data and poorly for lead generation with weak conversion signals. We will tell you which you are.

Only with tight negative keyword control and reliable conversion data. Without both, it is the fastest way to waste a budget.

Weekly at minimum, with a formal review every month. Accounts left alone for a month drift.

Yes. Ad copy is included, along with structured testing and ongoing rotation.

Get A Free Google Ads Review

We will look at your account, calculate what is being wasted and tell you exactly what we would change. No charge and no obligation.

Book a Free Review 02 9970 8486