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PayPerClick

SEO Consulting

Senior Advice, No Retainer

Some businesses have the team to do the work and just need someone senior to tell them what the work is. SEO consulting gives you access to a strategist without a monthly retainer, on a schedule that suits your internal capacity.

Why Choose PayPerClick For SEO Consulting

You get a strategist with twenty two years of agency experience, not an account manager relaying advice from someone else. We have seen what works across hundreds of Australian businesses in dozens of sectors, which is perspective an in house team cannot build on its own.

SEO Consulting

For In House Teams Who Need Direction, Not Delivery

If you already have a marketing team, a writer and a developer, you may not need an agency. What you often need is someone who has seen this before, to set the priorities, settle the technical arguments and hold the plan together month to month. That is what consulting is for.

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  • In house marketing teams
  • Businesses with development resource
  • Companies wanting to reduce agency spend

How we work

01

Set Strategy

Direction First

  • Commercial objectives
  • Keyword and market priorities
  • Competitor position
  • Twelve month roadmap
  • Resource planning

02

Direct Technical

Developer Guidance

  • Technical specifications
  • Implementation review
  • Platform decisions
  • Migration planning
  • Issue triage

03

Guide Content

Editorial Planning

  • Content strategy
  • Brief templates
  • Quality standards
  • Publishing cadence
  • Refresh schedule

04

Train Team

Capability Building

  • Workshops and sessions
  • Tool training
  • Process documentation
  • Internal reporting setup
  • Ongoing support

05

Review Progress

Accountability

  • Monthly or quarterly review
  • Performance against plan
  • Priority reset
  • Blocker resolution
  • Recommendations

06

Escalate When Needed

Extra Capacity

  • Ad hoc project support
  • Specialist tasks
  • Audit on demand
  • Peak period cover
  • Delivery handover option

The PayPerClick Difference

We are equally happy telling you that you do not need us every month. Consulting suits teams who want capability rather than dependency.

Senior Only

You work with a strategist, not an account manager

Flexible

Monthly, quarterly or by project

Documented

Everything written down for your team

No Lock In

Stop the day it stops being useful

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

We advise, your team delivers. It costs less and it builds capability inside your business.
It is structured around your needs. Most clients take a monthly strategy session plus email access between sessions.
Yes. Workshops on technical SEO, content and reporting, tailored to your platform and your people.
We can pick up delivery at any point, or take on one specific project only.
Sometimes, as an independent second opinion. It works best when everyone knows that is the arrangement.

Talk To A Senior Strategist

One session will tell you whether your current plan is the right one and what you should be working on next quarter.