CAPI Tracking Setup

Send The Platforms Better Data

Browser tracking loses conversions to ad blockers, privacy settings and short cookie lifespans. The Conversions API sends the data server to server instead. Better signal means better optimisation, and it usually shows up in cost per acquisition within weeks.

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Why Choose PayPerClick For Your CAPI Setup

Server side tracking is where marketing meets development, and we have both teams in house. Twenty two years of running campaigns means we know what the platforms need from the data, and our developers build it properly instead of installing a plugin and hoping.

CAPI

For Advertisers Losing Conversions They Cannot See

If your Meta event match quality score is low, the platform is optimising with one eye shut. Every conversion it cannot attribute is a signal it cannot learn from. CAPI restores much of that lost data, and on most accounts it is the highest impact technical change available.

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Meta advertisers with low match quality
Ecommerce brands with attribution gaps
Businesses with offline or CRM conversions

How we work

Assess Current

Signal Baseline

• Event match quality review
• Pixel coverage
• Deduplication check
• Data loss estimate
• Platform diagnostics

Plan Events

Mapping

• Event taxonomy
• Parameter requirements
• Customer data fields
• Value and currency
• Deduplication keys

Build Connection

Implementation

• Server side container
• Platform API setup
• Data layer configuration
• Hashing and privacy compliance
• Conversion routing

Connect Offline

Full Picture

• CRM integration
• Offline conversion import
• Lead quality feedback
• Purchase confirmation
• Refund handling

Validate Quality

Testing

• Deduplication verification
• Match quality scoring
• Test event checks
• Live reconciliation
• Ongoing monitoring

Optimise Campaigns

Use The Signal

• Bid strategy adjustment
• Value based optimisation
• Audience rebuilding
• Performance comparison
• Monthly review

The PayPerClick Difference

CAPI is often sold as a plugin install. Done that way it double counts conversions and makes the data worse. We build it server side with proper deduplication and verify it against live transactions.

Properly Deduplicated

No double counted conversions

Server Side

Built in a tagging server, not a plugin

Privacy Compliant

Hashed data, consent respected

Verified

Match quality measured before and after

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

Above seven out of ten. Most accounts we review sit between three and five before CAPI is set up properly.

You can, and it is better than nothing. It usually produces duplicate events and weaker matching than a proper server side setup.

Yes. Google, TikTok, LinkedIn and Pinterest all have equivalents. We set up whichever you use.

Yes, when customer data is hashed and consent is respected. Both are part of our standard setup.

Two to three weeks including testing and validation.

Improve Your Signal Quality

We will check your current event match quality and estimate how many conversions your platforms are not seeing.

Book a Call 02 9970 8486