AI Optimisation

Get Cited, Not Just Ranked

People are asking ChatGPT, Gemini and Google AI Overviews the questions they used to type into a search bar. Those answers cite a handful of sources. AI optimisation is the work of making sure your business is one of them.

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Why Choose PayPerClick For AI Optimisation

AI search is new. The underlying discipline is not. Twenty two years of making Australian businesses findable means we can tell which parts of AI optimisation are genuinely new and which are search fundamentals in different packaging. That judgement saves you paying for hype.

AI Optimisation

For Businesses Losing Clicks Without Losing Rankings

If your rankings are stable but clicks are falling, AI Overviews are answering the question before anyone reaches your site. You cannot opt out of that. What you can do is structure your content so you are the source being quoted, and make sure your business facts are consistent everywhere a model might look.

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Sites losing clicks despite steady rankings
Businesses in research heavy categories
Brands that want to be cited in AI answers

How we work

Assess Visibility

AI Baseline

• Prompt testing across models
• Citation tracking
• Competitor share
• Brand accuracy check
• Gap identification

Clarify Entity

Machine Readability

• Organization schema
• Consistent business facts
• Author and expertise signals
• Knowledge panel accuracy
• External citation alignment

Structure Content

Answer Ready

• Direct answer formatting
• Question based headings
• Definition blocks
• FAQ schema
• Concise factual writing

Build Evidence

Source Authority

• Original data and research
• Expert commentary
• Third party citations
• Industry mentions
• Review signals

Cover Questions

Query Coverage

• Conversational query research
• Long tail question mapping
• Comparison content
• Buying guides
• Objection content

Monitor Results

Ongoing Tracking

• AI citation monitoring
• Model by model visibility
• AI referral traffic
• Brand mention tracking
• Monthly review

The PayPerClick Difference

We have optimised for search since 2002 and the fundamentals have changed less than the headlines suggest. Clear structure, accurate facts and genuine authority still win. AI has simply raised the price of getting them wrong.

Multi Model Testing

ChatGPT, Gemini, Perplexity and Copilot

Entity First

Your business facts consistent everywhere

Measurable

Citation tracking, not vague promises

Built On SEO

Same team, same site, one strategy

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

It overlaps heavily. The technical and content foundations are shared. What differs is the emphasis on direct answers, entity clarity and being cited rather than clicked.

No. What we can do is measure your current citation rate, improve the signals that drive it and report the movement each month.

Only if you have a specific commercial reason. Blocking them removes you from answers where your competitors will still appear.

Structured prompt testing across every major model, run monthly, tracking whether you are cited and how accurately you are described.

Now. The businesses being cited today are the ones that structured their content first.

Find Out If AI Knows You Exist

We will run your brand and your key questions through every major model and show you exactly what they say about you today.

Book an AI Visibility Check 02 9970 8486