News and insights
Practical. Short. No filler.
Notes from the accounts we run. Wastage, AI search, tracking and how buyers actually decide.
Paid Media
12 November 2025
Where digital ad budgets actually leak
The 41% wastage figure is not a mystery. It is tracking, unreviewed search terms, autopilot bidding and landing pages that lose the click.
Read →SEO and AI
4 February 2026
AI Overviews are taking clicks, not rankings
Stable rankings and falling clicks usually means someone else is answering the question before the SERP. Here is what to do about it.
Read →Agency
20 May 2026
What a free strategy session should produce
If a discovery call ends with a pitch deck and no written next steps, you were sold to. Here is the standard we use.
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