Site Migration SEO
Launch Without Losing Rankings
Most traffic collapses after a website rebuild are avoidable, and almost all of them come down to redirects mapped after launch instead of before. We plan the migration, test it on staging and monitor the fortnight afterwards, which is when problems actually surface.
Why Choose PayPerClick For Your Site Migration
We have run migrations since 2002 and we build websites ourselves, so we sit on both sides of launch day. The SEO team writes the redirect map and our own developers implement it, which removes the handover gap where most migrations quietly go wrong.
Site Migration
For Anyone About To Rebuild, Replatform Or Rebrand
The riskiest day in a website's life is launch day. Pages disappear, URLs change, redirects point at the homepage, and three months of organic revenue goes with them. The work that prevents this is unglamorous and it has to happen before launch, not after.
Book a Call- Businesses rebuilding an existing website
- Companies moving to a new platform
- Brands changing domain after a rebrand
How we work
01
Benchmark Current
Before Snapshot
- • Full URL inventory
- • Ranking baseline
- • Traffic and revenue benchmark
- • Backlink inventory
- • Index status
02
Map Redirects
URL Planning
- • One to one mapping
- • Consolidation decisions
- • Parameter handling
- • Legacy URL capture
- • Sign off document
03
Test Staging
Pre Launch Checks
- • Crawl of staging site
- • Redirect testing
- • Metadata parity
- • Schema preservation
- • Noindex removal check
04
Preserve Content
Nothing Lost
- • Content parity review
- • Internal link rebuild
- • Image and alt text
- • Blog archive integrity
- • Canonical setup
05
Launch Carefully
Go Live Control
- • Launch window planning
- • Redirect deployment
- • Sitemap submission
- • Search Console setup
- • Immediate crawl
06
Monitor Closely
Two Week Watch
- • Daily index monitoring
- • Error detection
- • Ranking tracking
- • Traffic comparison
- • Rapid correction
The PayPerClick Difference
We have seen the same three migration mistakes for twenty years. Redirects done last, staging left on noindex, and content quietly dropped because nobody checked. We check.
Mapped Before Launch
Redirects signed off in advance
Staging Tested
Problems found before customers find them
Monitored After
Daily checks for two full weeks
Recovery Capable
We also fix migrations that went wrong
Industries we work with
Proof
Frequently asked questions
Protect Your Rankings Before You Launch
Bring us in before the build starts and the migration becomes a checklist rather than a crisis.