Shopping and Performance Max
Your Feed Is The Campaign
Shopping and Performance Max performance is decided by your product feed long before anyone touches a bid. We fix the feed first, then structure campaigns so you can see what is selling and control where the money goes.
Why Choose PayPerClick For Your Shopping Campaigns
We have run Google Shopping since it launched and we build Shopify stores as well, so we understand the product feed from both ends. Twenty two years in retail search has taught us that feed quality and campaign structure decide performance long before bidding ever does.
Shopping and PMax
For Retailers Who Cannot See Where Their Budget Is Going
Performance Max is deliberately opaque. Left as one campaign with every product in it, your budget flows to whatever is easiest to sell and your best margin products get ignored. Structure, feed quality and exclusions are the only real levers you have. We use all three.
Book a Call- Ecommerce retailers on Shopify or WooCommerce
- Businesses with large or messy catalogues
- Advertisers running a single unsegmented campaign
How we work
01
Fix Feed
Data Quality
- • Title optimisation
- • Attribute completion
- • Image compliance
- • Category mapping
- • Disapproval clearing
02
Segment Catalogue
Margin Logic
- • Best seller separation
- • Margin based grouping
- • Seasonal splits
- • New product handling
- • Clearance streams
03
Structure Campaigns
Visibility Control
- • Asset group design
- • Listing group splits
- • Brand and non brand separation
- • Search theme use
- • Budget allocation
04
Control Spend
Exclusion Strategy
- • Brand term exclusions
- • Placement controls
- • Location settings
- • Negative keyword lists
- • Device adjustments
05
Feed Value Data
Profit Signals
- • Conversion value rules
- • Margin based bidding
- • Customer lifetime value
- • New customer goals
- • Return handling
06
Report By Product
Commercial Detail
- • Product level performance
- • Margin contribution
- • Stock alignment
- • Wasted spend view
- • Monthly review
The PayPerClick Difference
Most agencies run one Performance Max campaign and call it a strategy. We split by margin and best sellers, exclude brand traffic, and report at product level so you can see what is actually earning.
Feed First
We fix the data before the bids
Margin Aware
Bidding on profit, not revenue
Brand Excluded
You stop paying for your own name
Product Reporting
See exactly which products sell
Industries we work with
Proof
Frequently asked questions
Get Your Product Feed Reviewed
We will check your feed health, your campaign structure and your brand exclusions, then show you what is being left on the table.