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PayPerClick

Content Production

Published On Schedule

A content plan is worthless if nothing gets published. We handle production from brief to draft to upload, on an agreed monthly cadence, so the plan actually happens rather than sitting in a document nobody has opened since January.

Why Choose PayPerClick For Your Content Production

We have been publishing for Australian businesses since 2002, and we understand that the hard part is not the writing. It is writing every month without fail. Production runs to a fixed calendar with named owners, so the plan survives your busy periods rather than stalling in them.

Content Production

For Teams Whose Content Plan Keeps Slipping

Content is always the first thing to fall off when the month gets busy. Outsourcing production removes the bottleneck, provided the briefs are good and the writing does not need rewriting when it arrives. We handle both, and publish straight into your CMS if you want us to.

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  • Marketing teams without a writer
  • Businesses with a stalled content calendar
  • Companies scaling organic search

How we work

01

Set Calendar

Agreed Cadence

  • Monthly volume
  • Topic pipeline
  • Deadline schedule
  • Approval workflow
  • Owner assignment

02

Research Topics

Demand Led

  • Search volume
  • Question mining
  • Competitor coverage
  • Internal expertise
  • Commercial priority

03

Brief Properly

Clear Direction

  • Target keyword
  • Search intent
  • Structure outline
  • Word count
  • Internal link targets

04

Write And Edit

Quality Control

  • Drafting
  • Subject matter review
  • Editing pass
  • Fact checking
  • Australian English proofing

05

Optimise Assets

Search Ready

  • Metadata
  • Heading structure
  • Image selection and alt text
  • Schema
  • Internal linking

06

Publish And Track

Live Results

  • CMS upload
  • Formatting
  • Index submission
  • Performance tracking
  • Quarterly refresh

The PayPerClick Difference

Consistency beats brilliance in content. We publish on the day we said we would, every month, which over a year is worth more than any single excellent article.

Fixed Cadence

Agreed volume, published on time

Fully Handled

Brief to publish, including imagery

Expert Reviewed

Your specialist checks accuracy before it goes live

Tracked

Performance reported piece by piece

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

Most clients start at two to four pieces. We would rather do four properly than eight badly.
Yes, if you give us access. Otherwise we deliver it formatted and ready to upload.
We interview your subject matter expert and they review the draft before anything is published.
Yes, sourced or created, with alt text and correct sizing.
Yes. Nothing publishes without your sign off unless you tell us otherwise.

Get Your Content Plan Moving

Tell us what has been sitting in the plan for six months and we will tell you what it would take to get it published.