Tracking and Reporting

Data You Can Act On

Most reporting problems are actually tracking problems. If conversions are counting the wrong thing, every report built on them is confidently wrong. We fix the measurement first, then build reporting that answers the commercial questions you actually need to answer.

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Why Choose PayPerClick For Tracking And Reporting

We audit tracking setups every week and we see the same failures constantly. Twenty two years of relying on this data to make spending decisions means we treat measurement as engineering, with documentation, validation and monitoring, rather than a tag dropped in at launch.

Tracking and Reporting

For Anyone Who Does Not Trust Their Own Numbers

We audit a lot of accounts, and broken tracking is the most common finding. Conversions firing on page load. The same enquiry counted three times. Google Ads and GA4 reporting different numbers with nobody able to explain why. Until that is fixed, optimisation is guesswork with a budget attached.

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Businesses with conflicting platform numbers
Companies that have migrated to GA4
Advertisers optimising on unreliable data

How we work

Audit Setup

Current State

• Tag inventory
• Conversion action review
• Duplicate detection
• Attribution settings
• Platform comparison

Design Measurement

Plan First

• Business questions
• Event taxonomy
• Conversion definitions
• Value assignment
• Documentation

Implement Tracking

Clean Build

• Tag Manager configuration
• GA4 events
• Enhanced conversions
• Call tracking
• Form and CRM integration

Go Server Side

Signal Quality

• Server side tagging
• Conversions API
• Consent mode
• Data layer setup
• Match quality improvement

Validate Data

Prove It Works

• Preview and debug testing
• Cross platform reconciliation
• Live transaction checks
• Ongoing monitoring
• Alerting

Build Reporting

Commercial View

• Looker Studio dashboards
• Channel contribution
• Cost per acquisition
• Revenue reporting
• Monthly commentary

The PayPerClick Difference

We treat tracking as engineering, not as a checkbox on a launch list. Every setup is documented, tested against live transactions and monitored, so when a number looks wrong you can find out why.

Documented

You get a measurement plan, not just tags

Server Side

Better signal, better optimisation

Validated

Tested against real transactions

One Dashboard

Every channel in a single view

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

Different attribution models and reporting windows. A gap is normal. A large or unexplained gap usually means a setup problem.

If you spend meaningfully on paid media, yes. Browser based tracking loses a growing share of conversions.

Yes. That is most of this work.

A framework that adjusts tag behaviour based on user consent while preserving modelled conversion data. It is both a legal and a measurement requirement.

Yes, in Looker Studio, with written monthly commentary rather than numbers on their own.

Find Out If Your Data Is Right

A short tracking audit will tell you whether the numbers you report on every month can actually be trusted.

Book a Tracking Audit 02 9970 8486