Paid Media Management
Every Dollar Accounted For
Paid media should be the easiest channel to hold to account. Too often it is the least examined. We manage search, shopping and social campaigns across every major platform, with tracking you can trust and budget that moves to whatever is actually returning.
Why Choose PayPerClick For Your Paid Media
We have been buying paid media since 2002, through every major platform change from manual bidding to Performance Max. Search, shopping and social are run in house by specialists in each channel, rather than one generalist stretched across five platforms. That depth is what stops accounts drifting.
Paid Media
Built For Businesses That Need Paid Media To Pay For Itself
Most accounts we take over are not broken, they are unattended. Budgets set two years ago, conversion actions counting the wrong thing, and search terms nobody has reviewed since launch. We start by working out what is actually being wasted, then rebuild the account around the campaigns that return.
Book a Call- Businesses spending without a clear return
- Marketing managers inheriting an existing account
- Companies moving off an agency they no longer trust
How we work
01
Audit Account
Baseline First
- • Spend and return review
- • Conversion accuracy check
- • Search term waste
- • Account structure review
- • Competitor benchmark
02
Fix Tracking
Data Integrity
- • GA4 event validation
- • Conversion action review
- • Offline conversion import
- • Attribution settings
- • Platform data alignment
03
Rebuild Structure
Campaign Architecture
- • Campaign and ad group logic
- • Match type strategy
- • Negative keyword framework
- • Audience segmentation
- • Budget separation
04
Sharpen Creative
Message Testing
- • Responsive search assets
- • Ad extension coverage
- • Social creative rotation
- • Landing page alignment
- • Ongoing testing
05
Control Spend
Budget Discipline
- • Bid strategy selection
- • Budget pacing
- • Device and location adjustments
- • Dayparting
- • Waste removal
06
Report Honestly
Commercial Reporting
- • Revenue and lead reporting
- • Cost per acquisition
- • Channel contribution
- • Monthly review call
- • Agreed next actions
The PayPerClick Difference
We are judged on results, not on activity. Every account is reviewed against the commercial numbers that matter to you, and we will tell you when the right answer is to spend less.
Senior Managed
No juniors learning on your budget
Tracking First
We do not optimise unreliable data
Month To Month
No lock in after the setup period
Full Transparency
You own every account, always
Industries we work with
Proof
Frequently asked questions
Find Out What Your Account Is Wasting
A senior strategist will review your current campaigns, tracking and spend, then tell you plainly what is working and what is not.