Free download
$5.56 billion wasted in a single year.
Australian businesses waste around 41% of their digital advertising budget every year. We wrote the report on where it goes and what to fix first.
Digital Marketing Wastage Report
Free PDF
Enter your business email. We send the report and never share your details.
What the report covers
Not on bad luck. On the structural leaks that show up in almost every account we audit.
Tracking that was never set up properly
Decisions get made on incomplete conversions, duplicated events and channels that take credit they did not earn.
Campaigns nobody has reviewed in months
Search terms, placements and audiences drift. Budget keeps flowing to queries that stopped converting.
Bidding left on autopilot
Smart bidding without clean conversion data optimises for the wrong outcome at scale.
Landing pages that lose the sale
The click is the cheap part. Slow pages and weak offers burn the traffic you already paid for.
Prefer a human to read your numbers?
Download the report, then book a free digital performance audit. We apply the same lens to your account and send a written list of what to fix first.
Book a Free Audit41%
Average share of digital ad budget wasted nationally, the figure behind the report.