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PayPerClick

Social Media Creative

Stop The Scroll

On paid social, creative decides performance. Targeting is largely automated now, and the difference between a campaign that works and one that does not is almost always the first two seconds. We produce enough creative to test properly.

Why Choose PayPerClick For Your Social Media Creative

Our creative team sits with the media buyers, so every batch is briefed on what actually performed last month. Twenty two years in performance marketing means we design for the metric rather than the mood board, and we can show you which hook did the work.

Social Creative

For Brands Running The Same Three Ads Since Last Year

Creative fatigue is real and it arrives faster than most businesses expect. Once frequency climbs, cost per acquisition follows. The only reliable fix is a pipeline of new assets, produced in batches, tested against each other and rotated before performance drops rather than after.

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  • Advertisers with rising cost per acquisition
  • Brands without in house design
  • Businesses scaling paid social spend

How we work

01

Review Performance

What Works Now

  • Existing creative analysis
  • Fatigue indicators
  • Winning hook patterns
  • Format performance
  • Competitor review

02

Develop Concepts

Ideas First

  • Hook development
  • Offer framing
  • Message angles
  • Format selection
  • Concept testing plan

03

Produce Assets

Monthly Batches

  • Static designs
  • Short form video
  • Carousels
  • Ad copy variants
  • Platform sizing

04

Test Structured

Learn Fast

  • Concept testing
  • Hook variations
  • Format comparison
  • Audience response
  • Clear kill rules

05

Rotate Creative

Fatigue Management

  • Frequency monitoring
  • Scheduled refresh
  • Winner variations
  • Retired asset library
  • Seasonal planning

06

Report Insight

Creative Learnings

  • Performance by asset
  • Hook analysis
  • Format findings
  • Recommendations
  • Next batch brief

The PayPerClick Difference

We produce creative in monthly batches tied to campaign performance, not as one off design jobs. The feedback loop between what performs and what gets made next is the entire point.

Monthly Batches

Always something new to test

Platform Native

Made for each feed, not resized

Performance Led

Next batch briefed on the last batch's data

Copy Included

Ad copy written alongside the creative

Industries we work with

Arts, Theatre and Live PerformanceEcommerce and Online RetailFinancial and Professional ServicesHotels, Tourism and HospitalityConstruction and TradesHealth, Wellness and CareEducation and TrainingTechnology and SaaSProperty and Real EstateManufacturing and IndustrialNot for Profit and AssociationsAutomotive and Transport

Proof

Client results coming soon.

Frequently asked questions

For active paid social, six to twelve. Enough to test, not so many that nothing gets a fair run.
Yes. Short form video and motion graphics, plus creator sourced content where it suits the brand.
Yes. We work within them, and we will tell you where they are limiting performance.
We produce the creative. Community management and scheduling can be included on request.
You do, including full source files.

Get Creative That Performs

Send us your current ads and we will tell you honestly whether creative fatigue is what is driving your costs up.